Agent-Friendly Yard Signs

Questions? Call us toll-free at 1-800-556-3418!

Questions? Call us toll-free at 1-800-556-3418!

How can the wrong sign hurt your MLS listing and chances of selling?

When an agent sees a sign that says "By Owner" and a phone number like this:

Here is what agents will do:

1. Drive off without entering the home. Up until about 1995-1999, agents were trained to tell their buyers the home is no longer available in MLS and go on to the next showing. Many agents still do this. Agents were trained to do this because seeing a "by owner" sign meant that the home had been removed from MLS since the time they arranged the showing.
2. Get nervous and hope their buyer doesn't want to buy the home. When the agent sees a "by owner" sign they wonder or worry that they won't be paid a commission if their buyer buys the home. Even if they scheduled the showing a couple of hours ago the home could have been removed from the MLS already and suddenly they are in danger of having their buyer want to buy a home where they might not get a commission. They immediately feel like anyone facing the possibility of not being paid for 1-2 weeks of work.

This explains the common occurrence of "drive offs" where the agent and buyer never make it out of the car, and they drive off to the next showing.

For the small investment of getting an appropriate sign, it is well worth it. Unfortunately, some MLS listing companies let you learn about drive offs the hard way--when it happens to your home.

When an agent sees this professional sign, with your phone number on it:

The agent knows:

• The home is still in MLS,
• The agent is welcome to bring their buyers, and
• The seller is a smart, savvy, person who understands the MLS and how agents work. Buyers without agents can still call your phone number and speak to you directly.

Important Note: Sign shown with optional custom printing. Not available in all areas.